At the slow club, slow is timeless, thoughtful and inspiring.
Our content club runs as a boutique content consultancy helping thoughtful leaders get seen online through tailored content solutions built with clarity and confidence.
How We Think
Growing your personal voice online is different from building a company’s brand. Who are you, and what do you stand for? How do you share that online and get seen?
Our content approach bridges the gap between thoughtful content and present-day social media practices. We borrow from established branding philosophies and problem-solving methodologies like design thinking, while also leveraging our real-world experience at traditional content houses to provide realistic content solutions so you don’t burn out.
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Borrowing from design-thinking methodologies, our content solutions are centred around your target audience’s needs. We workshop together to define who they are, their needs and the possible content gaps we can fill.
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As an aspiring knowledge-creator, the line between work and life can be thin and blurry. Most of our professional philosophies are influenced by perspectives and experiences we’re exposed to privately and it can be confusing (and meaningless) to separate the two.
Our Personal Content Manifesto exercise borrows from branding philosophies to create a vision board that draws inspiration from both your private and professional lives, giving you the clarity you to show up online with authenticity and confidence.
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These days, anyone with a camera and a microphone can create content. At our studio, we believe in a content practice grounded in a strong strategic foundation – aligned, meaningful and sustainable.
Our solutions combine the art and science of content creation so you can express yourself creatively without burning out.
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At a certain point of every creator’s journey comes some level of stagnation. Some may feel stuck as their numbers plateau, while others begin to worry their content no longer aligns with the algorithm or their personal voice.
Our content audits are grounded in data while taking into account your renewed aspirations, providing suggestions to improve, pivot or expand on high-potential content pathways.
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As experts in this field, we’re always excited to share our insights and methods with others who are beginning to see the need to show up online through organic, authentic and thoughtful content.
Whether you lead content teams or represent a team of leaders who need a nudge in this direction, we will be able to customise workshop and training sessions accordingly.
Why We Started This
Our modern, speedy world is constantly changing, tugging and pulling at us from all directions. Online, the social algorithm demands from us a pace that is often frantic and unsustainable. We’re always tired, discouraged, and we don’t even know why.
At the slow content club, we believe we can change that.